Privacy Policy

Last updated: September 17, 2026

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through the Sunrise public website and other interactions where Sunrise provides or references this Policy.

Sunrise also processes information in connection with transportation services provided to school districts, educational institutions, families, students, passengers, employees, customers, and other organizations.

Some information processed in connection with those relationships may be governed by separate contracts, school district policies, transportation agreements, employment notices, applicable law, or other privacy requirements in addition to this Policy.

2. Information We Collect

The personal information we collect depends on how you interact with Sunrise.

Information You Provide

  • Name;
  • Email address;
  • Telephone or mobile number;
  • Company, school, district, or organization;
  • Mailing or contact information;
  • Transportation inquiry information;
  • Charter request details;
  • Trip dates and requested transportation times;
  • Pickup and destination information;
  • Estimated passenger counts;
  • Requested accessibility or transportation accommodations;
  • Information included in messages or inquiries you send us;
  • Communication preferences and consent choices; and
  • Other information you voluntarily provide.

Information Collected Automatically

  • Internet Protocol (IP) address;
  • Browser type and version;
  • Device type and operating system;
  • Approximate geographic information derived from an IP address;
  • Pages viewed;
  • Date and time of visits;
  • Referring and exit pages;
  • Website interactions;
  • Cookie identifiers; and
  • Diagnostic, performance, and security information.

3. Sources of Information

We may receive personal information:

  • Directly from you;
  • From parents, guardians, passengers, or authorized representatives;
  • From school districts and educational institutions;
  • From organizations that contract with Sunrise;
  • From transportation and technology platforms used to provide services;
  • From employment and recruiting platforms;
  • From service providers supporting our website and business operations;
  • Through cookies, analytics tools, and similar technologies; and
  • From other lawful sources.

4. How We Use Personal Information

Sunrise may use personal information to:

  • Respond to inquiries and requests;
  • Evaluate and coordinate transportation or charter requests;
  • Provide and administer transportation services;
  • Communicate with customers, schools, districts, parents, guardians, passengers, employees, applicants, and business partners;
  • Provide operational, scheduling, service, safety, or administrative communications;
  • Process and manage employment inquiries and applications;
  • Send marketing communications where permitted and appropriately authorized;
  • Maintain and improve our website and services;
  • Understand website usage and performance;
  • Protect our website, information systems, vehicles, facilities, users, passengers, and business operations;
  • Detect, investigate, and prevent fraud, misuse, cybersecurity incidents, and other unlawful activity;
  • Maintain business and operational records;
  • Meet contractual requirements;
  • Establish, exercise, or defend legal rights;
  • Comply with applicable laws and legal obligations; and
  • Carry out other purposes disclosed when information is collected.

5. Student and Passenger Information

Because Sunrise provides student and passenger transportation services, we may receive or process information concerning students and passengers from school districts, educational institutions, parents, guardians, authorized organizations, transportation partners, and approved technology systems.

Depending on the transportation relationship and services provided, this information may include identifying information, transportation assignments, route information, pickup and drop-off information, scheduling information, accessibility or accommodation information, emergency or authorized contact information, and other information reasonably necessary to provide safe and effective transportation.

Important: Student and passenger information received in connection with a school district or other contractual transportation relationship may be governed by the applicable contract, district requirements, and applicable privacy or education laws in addition to this website Privacy Policy.

Sunrise uses such information for legitimate transportation, operational, safety, security, administrative, contractual, and legal purposes and limits access according to applicable requirements and business need.

6. SMS and Text Messaging

Sunrise may offer SMS or text messaging for certain communications. Where consent is required, we will request appropriate consent before sending applicable messages.

Depending on the program and your relationship with Sunrise, text messages may include transportation-related, operational, informational, employment-related, or marketing communications.

For recurring marketing text messages, where offered:

  • Consent is not a condition of purchasing or receiving transportation services;
  • Message frequency may vary;
  • Message and data rates may apply;
  • You may reply STOP to opt out of applicable recurring marketing messages; and
  • You may reply HELP for assistance where supported.

Transactional, safety-related, operational, or legally required communications may be treated differently from marketing communications as permitted by applicable law.

Mobile information and SMS consent information will not be sold or shared with third parties for their own marketing purposes.

7. Email Communications

Sunrise may use email to respond to inquiries, communicate regarding transportation or business matters, provide operational information, and send news or marketing communications where permitted.

You may unsubscribe from marketing emails by using the unsubscribe mechanism included in the applicable message.

Even if you opt out of marketing communications, Sunrise may continue to send non-marketing communications when reasonably necessary for transportation services, employment matters, contractual relationships, safety, administration, or legal obligations.

8. Cookies, Analytics, and Similar Technologies

Sunrise and service providers supporting our website may use cookies, pixels, tags, analytics technologies, server logs, and similar technologies to operate the website, remember preferences, understand website usage, diagnose technical issues, maintain security, and improve website performance.

Some browser and device settings allow you to block or delete cookies. Disabling certain cookies may affect website functionality.

Where applicable law requires consent for particular cookies or tracking technologies, Sunrise will provide appropriate choices or consent mechanisms.

9. How We Share Personal Information

Sunrise may disclose personal information when reasonably necessary for the purposes described in this Policy, including to:

  • Service providers and vendors that support our operations;
  • Cloud, hosting, cybersecurity, communications, analytics, and technology providers;
  • Transportation technology providers;
  • School districts, educational institutions, customers, and contracting organizations where appropriate;
  • Employment, recruiting, and background-screening providers;
  • Professional advisers, auditors, insurers, attorneys, and consultants;
  • Government agencies, regulators, courts, or law enforcement where required or permitted by law;
  • Parties involved in a merger, acquisition, financing, restructuring, sale, or other corporate transaction, subject to applicable legal requirements; and
  • Other parties when you direct us or provide appropriate consent.

We may also disclose information when reasonably necessary to protect the rights, safety, security, or property of Sunrise, passengers, employees, customers, users, or others.

10. Sale of Personal Information and Targeted Advertising

Sunrise does not sell personal information for monetary consideration.

Certain privacy laws define terms such as "sale," "sharing," "targeted advertising," or "cross-context behavioral advertising" more broadly than an exchange of information for money.

To the extent Sunrise engages in activities that fall within those definitions, we will provide notices, choices, and opt-out mechanisms required by applicable law.

Sunrise does not sell mobile telephone numbers or SMS consent information to third parties for their own marketing purposes.

11. Data Retention

Sunrise retains personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain transportation and business records, satisfy contractual requirements, protect legal rights, resolve disputes, maintain security, and comply with applicable laws.
Retention periods vary depending on the nature of the information, the relationship involved, contractual obligations, operational requirements, legal requirements, and other legitimate business considerations.
When personal information is no longer reasonably required, Sunrise may delete, anonymize, aggregate, or securely dispose of it in accordance with applicable requirements.

12. Information Security

Sunrise maintains administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, disclosure, alteration, loss, misuse, or destruction.

Our safeguards may include access controls, authentication, security monitoring, endpoint protections, network protections, employee security awareness, vendor management, data protection practices, and incident-response procedures, as appropriate to the information and systems involved.

No method of transmission, storage, or information security can guarantee absolute security. Sunrise therefore cannot guarantee that unauthorized access or other security incidents will never occur.

13. Children's Privacy

Sunrise provides transportation services involving children and students. However, our public website is intended primarily for parents, guardians, school districts, educational institutions, employees, job applicants, business partners, and other adults.

Children under 13 should not independently provide personal information through Sunrise's public website.

This section does not prohibit Sunrise from receiving or processing student information from school districts, educational institutions, parents, guardians, or other authorized sources when reasonably necessary to provide transportation services.

If we become aware that a child has independently submitted personal information through the public website in circumstances where collection is not appropriate, we may take reasonable steps to delete, restrict, or otherwise appropriately handle the information.

14. Employment Applicants

Sunrise may provide employment information and links to recruiting or applicant systems through the website.

Information submitted as part of an employment application may include contact information, employment history, education, qualifications, certifications, licensing information, driving information, and other information relevant to the position.

Additional privacy notices and terms may apply when an employment application is processed through a third-party recruiting or applicant-tracking system.

15. California Privacy Rights

California residents may have certain rights regarding personal information under applicable California privacy laws, subject to applicable thresholds, definitions, exceptions, and exemptions.

Where applicable, these rights may include the right to:

  • Know whether Sunrise processes certain personal information;
  • Request information about categories and specific pieces of personal information collected;
  • Request correction of inaccurate personal information;
  • Request deletion of certain personal information;
  • Obtain information regarding categories of sources, purposes, and recipients of personal information;
  • Opt out of certain sales or sharing of personal information where applicable;
  • Limit certain uses or disclosures of sensitive personal information where applicable; and
  • Exercise applicable privacy rights without unlawful discrimination.


These rights are subject to legal limitations and exceptions. For example, Sunrise may need to retain certain information to provide services, maintain records, comply with law, protect security, or establish or defend legal claims.

California residents may submit an applicable privacy request using the contact information provided in the Contact Us section below. We may need to verify your identity before completing certain requests. Authorized agents may submit requests where permitted by law, subject to appropriate verification and authorization procedures.

16. Other U.S. State Privacy Rights

Residents of certain U.S. states may have privacy rights under applicable state law.

Depending on the jurisdiction and applicable law, these rights may include access, correction, deletion, portability, or the ability to opt out of certain processing activities.

Sunrise will evaluate privacy requests according to the law applicable to the request and the relationship involved.

Where applicable law provides a right to appeal a decision regarding a privacy request, instructions for submitting an appeal will be provided with our response.

17. International Visitors and GDPR Considerations

Sunrise is based in the United States and primarily provides transportation services within the United States.

If you access our website from outside the United States, personal information you provide may be processed in the United States or other jurisdictions where our service providers operate.

Where the European Economic Area ("EEA"), United Kingdom, or other international privacy laws apply to Sunrise's processing, Sunrise will process personal information under an applicable lawful basis.

Depending on the circumstances, those bases may include:

  • Performance of a contract or steps taken at your request before entering into a contract;
  • Compliance with a legal obligation;
  • Sunrise's legitimate interests or those of another party, where those interests are not overridden by applicable individual rights;
  • Protection of vital interests where applicable; or
  • Your consent where consent is the appropriate lawful basis.


Where applicable, individuals may have rights to request access, correction, deletion, restriction, objection, or portability of personal information and may have the right to withdraw consent where processing is based on consent.
Individuals may also have the right to lodge a complaint with an applicable data protection authority.
These rights apply only where the relevant privacy law applies to Sunrise and the particular processing activity.

18. Your Privacy Choices

Depending on your interaction with Sunrise and applicable law, you may be able to:

  • Unsubscribe from marketing emails;
  • Opt out of applicable recurring marketing SMS messages;
  • Manage cookies through available browser or website controls;
  • Update information you previously provided;
  • Withdraw certain consent where processing depends on consent; or
  • Exercise applicable privacy rights by contacting Sunrise.

Certain operational, transportation, safety, contractual, administrative, or legally required communications may continue notwithstanding a marketing opt-out.

19. Third-Party Websites and Services

Our website may contain links to or integrations with third-party websites and services, including mapping, recruiting, social media, analytics, transportation technology, and other service providers.

Sunrise does not control the privacy practices of independent third-party websites. We encourage you to review their privacy notices before providing personal information.

Our Terms of Service provide additional information regarding third-party websites and services.

20. Changes to This Privacy Policy

Sunrise may update this Privacy Policy periodically to reflect changes in our services, technologies, business practices, legal requirements, or privacy practices.

When changes are made, we will update the "Last Updated" date at the top of this page.

Where required by applicable law, we may provide additional notice or obtain consent before materially different uses of personal information.

We encourage you to review this Privacy Policy periodically.

21. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to submit an applicable privacy request, please contact us:

Sunrise Transportation, Inc.
Attn: Privacy
3050 Finley Road
Downers Grove, IL 60515

Phone: (630) 442-0799
Email: support@sunrisebus.com
Website: www.sunrisebus.com